Hallmark University is a private nonprofit institution offering graduate degrees based in San Antonio, Texas. It enrolls 769 students (a small, tight-knit student body), according to IPEDS 2023-24 data. Below you'll find verified data on admissions, cost, student outcomes, programs offered, and what graduates typically earn, all pulled from the U.S. Department of Education's College Scorecard and IPEDS.
AccreditorAccrediting Commission of Career Schools and Colleges
Academic CalendarContinuous
How It Measures Up
US College Data scores each college on four pillars (outcomes, value, affordability, and selectivity) on a 0–100 scale, ranked within its peer group (4-Year Selective). Scores are calculated from verified College Scorecard and IPEDS data, not opinion or paid placement. Where data is missing, that pillar isn't scored.
Strong
76/100
UCD Score · 4-Year Selective
Outcomes48
Value66
Affordability86
Selectivity82
Admissions & Acceptance Rate
With an acceptance rate of 51.3%, Hallmark University is moderately selective.
Acceptance Rate
51.3%
Moderate
SAT Range (25th–75th)
—
Not reported
ACT Range (25th–75th)
—
Not reported
Test PolicyNot ConsideredStandardized test scores are not used in admissions decisions.
5-Year Admission Trend
Acceptance rate over the last five admission cycles. The trend tells you whether Hallmark University is getting harder, easier, or staying about the same.
Becoming less selective ↑
19.7 pts
since 2019
Cost & Financial Aid
The real cost of attending Hallmark University isn't the sticker price. It's the net price,which is what most students actually pay after grants and scholarships. According to College Scorecard 2023-24 data, the average net price is $12,513 per year. That's below the typical net price for private nonprofit colleges nationally.
Average Net Price
$12,513
Per year, after typical aid
Receive Pell Grants
53%
Need-based federal aid
Receive Federal Loans
60%
Borrowing to attend
Net Price by Family Income
Aid is need-based, so net price varies by family income. Here's what each bracket typically pays after grants and scholarships.
Under $30,000
$10,662
$30,001 – $48,000
$12,406
$48,001 – $75,000
$14,719
$75,001 – $110,000
$15,330
Over $110,000
$15,606
Debt at Graduation
Cumulative federal-loan debt across the full borrowing distribution. The 10th and 90th percentiles bracket the typical range; the median sits in the middle.
$3,23410%percentile
$7,17725%percentile
$25,438Medianpercentile
$21,01675%percentile
$32,76690%percentile
Median Debt by Student Type
Median federal-loan debt at graduation broken down by demographic. Each slice's size is proportional to the dollar amount that group typically borrows.
GroupDebtvs Median
Pell recipients $19,495
↓ $5,943
No Pell $18,250
↓ $7,188
Dependent students $16,597
↓ $8,841
Independent students $21,096
↓ $4,342
Female students $22,047
↓ $3,391
Male students $18,240
↓ $7,198
Worth knowing:
Students who don't finish leave with a median debt of $7,244, less than completers ($25,438), but still a meaningful obligation without a degree in hand.
Graduation Rate & Retention
52% of full-time students who enrolled at Hallmark University graduate within six years, and 70% return for their second year, per IPEDS 2023-24 completion data.
6-Year Graduation Rate
52%
Of students who graduate within six years
First-Year Retention
70%
Returning for their second year
After Graduation: Earnings & Outcomes
According to College Scorecard 2023-24 data, students who entered Hallmark University earn a median of $40,183 ten years after first enrolling. That's close to the national median for U.S. colleges.
Median Earnings (10 yrs)
$40,183
Earning > $25K
68%
10 yrs after entry
Earnings Growth After Graduation
Median annual earnings 6, 8, and 10 years after students first enrolled.
Earnings by Demographic
Mean annual earnings 10 years after entry, segmented by demographic. Reveals gaps the headline median can't show.
By Gender
Female graduates
$28,900
Median earnings for female grads ten years after first enrolling here.
Male graduates
$41,800
Median earnings for male grads ten years after first enrolling here.
The gender gap:
Male graduates earn $12,900, about 31% more than female graduates ten years out. The gap reflects industry mix, role choice, and structural pay differences that exist across most US colleges.
Loan Repayment Progression
Share of completer-cohort borrowers paying down at least $1 of principal at the 1-, 3-, 5-, and 7-year mark. Climbing rates show graduates settling into careers and managing debt; flat or declining rates are a warning.
Climbing: graduates increasingly paying down debt ↑
9.8 pts
across 6 years
What this signals:
Concerning. Only 47% of graduates are actively reducing principal even seven years out.
Who Studies Here
Hallmark University is home to 769 students, a small, close-knit community. Some distinctive traits: 46% are first-generation college students.
Total Enrolled
769
Part-Time
0%
First-Generation
46%
Race & Ethnicity Breakdown
Undergraduate student body composition reported to the US Department of Education.
GroupShareStudents
Hispanic 48.4%372
White 26.8%206
Black 10.0%77
Other 9.9%76
Asian 3.6%28
Student Life & Campus Culture
Where students live, learn, and connect at Hallmark University. The campus setting, housing profile, and signals that shape day-to-day life here.
Setting
Large CitySan Antonio, Texas
Housing
Commuter campusNo on-campus housing
Adult Learners
69%of students are 25 or older
Athletics
NAIAathletic-conference member
Academic Calendar
Continuousscheduling structure
Designation
Hispanic-Serving Institution (HSI)
What You Can Study
Hallmark University offers
a focused set of programs:
8 distinct programs across
5 majors.
Below are its strongest majors, each with flagship programs and typical earnings.
Open a major to explore it in depth, or browse the full program catalog.
The student-to-faculty ratio at Hallmark University is 13:1, close to the national average.
Student : Faculty
13:1
Students per instructional faculty member
Endowment
$24M
Modest endowment
Avg Faculty Salary
$49,178
9-month equivalent across all ranks
Faculty by Rank
42 instructional faculty across 1 ranks.
The rank mix shows how many senior faculty are teaching versus contingent or junior staff, with average salary equated to a 9-month contract.
Rank
Faculty Count
Share
Avg Salary
Instructors
42
100%
$49,178
Pros & Cons of Hallmark University
A quick at-a-glance summary of how Hallmark University tends to stack up for prospective students,weighing its data, size, setting, and cost profile together.
PROS
Below-average net price
Reasonable class sizes
Tight-knit, close community feel
Wide reach of need-based federal aid
First-gen-friendly student body
CONS
Fewer clubs, activities, and social options
Below-average completion rate
Modest first-year retention
Earnings outcomes are on the lower side
Narrow program catalog compared to mid-sized peers
Best for:
Based on the data, Hallmark University is a fit for
students who thrive in small, close-knit environments.
Frequently Asked Questions about Hallmark University
Quick answers to the questions most students and parents ask. Every answer below is calculated from verified government data about Hallmark University.
Is Hallmark University hard to get into?
Admissions at Hallmark University are moderately competitive. The acceptance rate is 51.3%, so most applicants who meet the academic minimums are admitted.
What is the acceptance rate at Hallmark University?
Hallmark University has an acceptance rate of 51.3%, according to College Scorecard 2023-24 admissions data.
How much does Hallmark University cost?
The average net price after aid at Hallmark University is $12,513 per year, this is what students typically pay after grants and scholarships are applied. Net price data: College Scorecard 2023-24.
Is Hallmark University worth it?
Solid return on investment. Graduates earn a median of $40,183 ten years after entering, against an average net price of $12,513 per year. That's roughly 3.2x earnings-to-cost. Source: College Scorecard 2023-24.
What is Hallmark University known for?
Hallmark University is best known for its programs in Vehicle Maintenance, IT Administration, Nursing. These are the most popular fields by completed degrees, per IPEDS 2023-24 completion data.
What do Hallmark University graduates earn?
Median earnings 10 years after entering Hallmark University are $40,183, based on College Scorecard 2023-24 federal earnings data for Title IV recipients.
Is Hallmark University accredited?
Yes. Hallmark University is accredited by the Accrediting Commission of Career Schools and Colleges.
How many students attend Hallmark University?
Hallmark University enrolls 769 students, per IPEDS 2023-24 fall enrollment data.
What is the graduation rate at Hallmark University?
Hallmark University graduates 52% of full-time students within six years, per IPEDS 2023-24 completion data.
Is Hallmark University a public or private college?
Hallmark University is a Private Nonprofit institution.
Where is Hallmark University located?
Hallmark University is located in San Antonio, Texas.
What programs does Hallmark University offer?
Hallmark University offers 8 distinct programs. The most popular include Vehicle Maintenance, IT Administration, Nursing.
What is the student-to-faculty ratio at Hallmark University?
The student-to-faculty ratio at Hallmark University is 13:1, per IPEDS 2023-24 data.
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Free, data-backed guides to help you decide, built on the same federal data as this profile.
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American Colleges by the Numbers
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Higher education data
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Do Selective Schools Actually Graduate More Students?
Across 1,645 four-year colleges, graduation rates climb steadily with selectivity, from 54% at open-admission schools to 93% at the most exclusive. The gap is real.
Graduation rate
Acceptance rate
Selectivity
Completion
College outcomes
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Rankings That Feature Hallmark University
Hallmark University appears in these rankings, built from the same federal data and the UCD Score.
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88 UCD Score
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$7,051 Lowest Net
$14,946 Avg Net
77 UCD Score
$66,099 Top Earn
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$1,300 Lowest Net
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87 UCD Score
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