Zone 5: Extensive Preparation

Educational, Guidance & Career Counselor

Educational, Guidance & Career Counselor earn $64,330 nationally at the median. The middle 50% of workers fall between $51,270 and $82,870. Where you land depends on specialization, employer, and experience.

About Educational, Guidance & Career Counselor

This page sets out what the federal data says about working as a educational, guidance & career counselor: what the job pays, how fast it is growing, and what it takes to get in. Most people arrive through a degree in Counseling Psychology and what it leads to, though it is not the only route.

Advise and assist students and provide educational and vocational guidance services.


Median Wage
$64,330
Employed Nationally
353K
Openings / Year
27,800
Entry Education
Master's degree
Job Zone
Zone 5: Extensive Preparation

Also known as:

Academic Advisor Academic Counselor Admissions Counselor Adult School Counselor Advisor

How Much Do Educational, Guidance & Career Counselors Make?

Most educational, guidance & career counselors take home around $64,330 a year, about what a typical college graduate makes. Half earn somewhere between $51,270 and $82,870, so where you land depends a lot on employer, specialty and city. A solid living in most parts of the country. Source: BLS.

A wage on its own says nothing about whether the degree behind it pays for itself, which is a question of lifetime earnings set against the total cost of getting there.

$64,330
National Median (Annual)

Near the national median for college graduates.

$51K–$83K
Middle 50% Range

25th to 75th percentile. Most workers earn within this band.


Earnings Range

What Do Educational, Guidance & Career Counselors Do?

This is what the job actually looks like on a Tuesday: 5 core activities and 5 skills the work depends on. Read it before the salary, because pay matters less than whether you would want to spend your days doing this. Source: O*NET.

What You'll Do

  • Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  • Provide crisis intervention to students when difficult situations occur at schools.
  • Counsel individuals or groups to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  • Review transcripts to ensure that students meet graduation or college entrance requirements, and write letters of recommendation.

Core Skills Employers Look For

Active Listening Speaking Social Perceptiveness Service Orientation Reading Comprehension

Who Thrives Here

S
Social

Working closely with people, teaching, advising, or helping others navigate challenges is a defining feature of this career's daily work.

E
Enterprising

Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.

A
Artistic

Creative and original thinking matters in this field, where fresh approaches, design sensibility, or expressive work drives real outcomes.

Where Do Educational, Guidance & Career Counselors Work?

What the physical and mental conditions of this job actually look like day to day, based on O*NET Work Context data collected from people working in this occupation.

Work Setting
Mixed

Split between indoor and outdoor or field settings.

Physical Demands
Light

Mix of sitting and movement throughout the day.

Stress Level
Moderate

Moderate pressure. Regular deadlines exist but are generally manageable with experience.

What Is the Job Outlook for Educational, Guidance & Career Counselors?

Through 2035 the BLS expects this field to change by +2.9%, meaning it is growing slowly, a little behind the average job. Around 27,800 roles open up each year, which is the number that matters most if you are starting out. Source: BLS.

Growth rates are only meaningful next to other occupations, and the full list of careers with their projected growth puts this one in context.

↗ +2.9%
10-Year Growth (2025–2035)

Slower than average.

27,800
Annual Openings

New positions plus replacements for retirees and career-changers.

353K
Currently Employed

Total US employment as of BLS May 2025.

Source: BLS Employment Projections 2025–2035 and Occupational Employment and Wage Statistics May 2025.

Where the Jobs Are

The five states below employ the most Educational, Guidance & Career Counselor professionals nationwide. State-level wages can differ significantly from the $64,330 national median. Research your specific market before committing to a program.

# State Jobs Median Wage vs. National
1 California 45,140 $86,500 +34.5%
2 Texas 31,730 $67,900 +5.5%
3 New York 23,380 $71,610 +11.3%
4 Florida 22,800 $53,140 -17.4%
5 Illinois 13,580 $62,420 -3.0%

Source: BLS Occupational Employment and Wage Statistics, May 2025. Employment figures rounded. Read our methodology →

How to Get Here

To get hired here you will usually need a master's degree. The 3 programs below are the most common routes in, ordered by how many people actually graduate from each one.

The next most common path is a Human Resources program and the colleges offering it, which suits a different kind of applicant.

Master's degree
Zone 5: Extensive Preparation

Extensive education (usually a master's or doctoral degree) plus years of field experience is required to qualify for most positions.


Degree Programs That Lead Here

# Program Graduates/yr 4yr Median Colleges
1 Counseling Psychology 39,326 $50,523 799
2 Human Resources 25,350 $68,069 812
3 Counseling Education 14,512 — 493

Top Colleges for Aspiring Educational, Guidance & Career Counselors

Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.

# College UCD Score Net Price Salary 10yr
1 United States Military Academy West Point, NY 96 — —
2 CUNY Bernard M Baruch College New York, NY 93 $3,033 $75,971
3 University of California-Los Angeles Los Angeles, CA 93 $12,548 $82,511
4 University of California-San Diego La Jolla, CA 93 $12,470 $84,943
5 University of Florida Gainesville, FL 93 $6,541 $71,588
6 University of California-Irvine Irvine, CA 92 $14,251 $80,735

Plan Your Path

Once you've sized up Educational, Guidance & Career Counselor, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.

Educational, Guidance & Career Counselor Pros & Cons

The data on Educational, Guidance & Career Counselor shows 2 measurable strengths and 2 real trade-offs. All points are drawn from BLS wage data, employment projections, and IPEDS program completions.

PROS
  • Competitive salary $64,330 median wage puts this career near or above the national average for bachelor's degree holders.
  • Wide job market 353K professionals are employed in this field, large enough to offer geographic flexibility and multiple entry paths.
CONS
  • Slow job growth At +2.9% projected growth, this career lags the national average. Limited expansion means stiffer competition for openings that do appear.
  • High education requirement Most employers require a master's degree, typically 6 to 10+ years of higher education before earning full wages. Factor tuition costs into your ROI calculation.

Educational, Guidance & Career Counselor Frequently Asked Questions

How much do Educational, Guidance & Career Counselor professionals earn?
Around $64,330 a year for the typical worker, near the national median for full-time workers. The middle 50% of earners fall between $51,270 and $82,870. Treat the national figure as a starting point rather than a promise: employer size, industry and city all move it.
Is Educational, Guidance & Career Counselor a good career?
Yes, for the right person, but the commitment is significant. The $64,330 median wage reflects years of training most workers invest, and the path to a first career-level role typically spans 8 to 12 or more years. Research salary outcomes at specific programs, not just the national median, before committing to a graduate path.
How long does it take to work as Educational, Guidance & Career Counselors?
Plan on 8 to 12 or more years of combined education and supervised training before qualifying for career-level roles. A master's degree is the typical minimum credential. Degree programs like Counseling Psychology are typical entry paths. Early-career pay during this ramp-up period will be meaningfully below the $64,330 national median. Factor that gap into any program ROI calculation.
Is a master's degree worth it to become an Educational, Guidance & Career Counselor?
It depends heavily on program cost. At $64,330 median, expensive graduate school debt can take 20 or more years to recover. In-state public schools, employer-sponsored programs, or income-driven repayment make the strongest case. School choice (specifically tuition cost and your expected local job market) matters as much as the credential itself.
What is the job outlook for Educational, Guidance & Career Counselor?
Employment is projected to change by +2.9% through 2035, slower than average compared with other occupations. Around 27,800 roles open each year once you count people retiring and moving on, which matters more to someone starting out than the growth rate does. 353K people do this job nationwide today, so it is an established field rather than a niche one. Source: BLS May 2025.
What skills do Educational, Guidance & Career Counselor professionals need?
Mainly Active Listening, Speaking, Social Perceptiveness, Service Orientation, and Reading Comprehension. Notice how many of those are habits rather than facts: they come from doing the work, not from a lecture. That is why programs with an internship or co-op requirement put you ahead of people who only studied the theory. Source: O*NET.

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