With a national median of $148,270 and +4.7% projected job growth through 2034, Sales Manager offers both strong financial return and stable long-term demand.
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Also known as:
Sales Manager earn $148,270 nationally, well above the national median for college graduates. The middle 50% of earners fall between $100,360 and $207,340. Actual pay varies by employer, specialization, and location.
Well above average for college graduates.
25th to 75th percentile. Most workers earn within this band.
O*NET data identifies 5 core activities and 5 measurable skills for Sales Manager roles. Use this section to judge whether the day-to-day reality aligns with what you actually want to spend time doing.
Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.
Success depends on precision and structured processes, where detail-oriented people who work consistently within established systems perform best.
Working closely with people, teaching, advising, or helping others navigate challenges is a defining feature of this career's daily work.
What the physical and mental conditions of this job actually look like day to day, based on O*NET Work Context data collected from people working in this occupation.
Split between indoor and outdoor or field settings.
Mix of sitting and movement throughout the day.
Moderate pressure. Regular deadlines exist but are generally manageable with experience.
The BLS projects +4.7% employment change for Sales Manager through 2034, roughly in line with the national average of +5%. About 49,000 openings per year keep the field accessible to new entrants.
About as fast as average.
New positions plus replacements for retirees and career-changers.
Total US employment as of BLS May 2024.
Source: BLS Employment Projections 2024–2034 and Occupational Employment and Wage Statistics May 2024.
The five states below employ the most Sales Manager professionals nationwide. State-level wages can differ significantly from the $148,270 national median. Research your specific market before committing to a program.
| # | State | Jobs | Median Wage | vs. National |
|---|---|---|---|---|
| 1 | California | 108,120 | $132,440 | -10.7% |
| 2 | Texas | 76,980 | $132,250 | -10.8% |
| 3 | Florida | 37,060 | $126,410 | -14.7% |
| 4 | New York | 35,160 | $214,350 | +44.6% |
| 5 | Illinois | 31,160 | $142,170 | -4.1% |
Source: BLS Occupational Employment and Wage Statistics, May 2024. Employment figures rounded. Read our methodology →
Most Sales Manager positions require a bachelor's degree to qualify. The 5 programs below are the most common academic pathways into this field, ranked by how many graduates they produce each year.
These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.
| # | Program | Graduates/yr | 4yr Median | Colleges |
|---|---|---|---|---|
| 1 | Business Administration | 395,227 | $68,257 | 2,611 |
| 2 | Business | 57,204 | $68,407 | 933 |
| 3 | Marketing | 52,820 | $69,303 | 1,164 |
| 4 | Pharmacy | 18,729 | $116,539 | 194 |
| 5 | Family and Consumer Sciences/Human Sciences Business | 560 | $64,926 | 26 |
Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.
| # | College | UCD Score | Net Price | Salary 10yr |
|---|---|---|---|---|
| 1 | United States Coast Guard Academy New London, CT | 96 | — | — |
| 2 | United States Air Force Academy USAF Academy, CO | 96 | — | — |
| 3 | United States Military Academy West Point, NY | 96 | — | — |
| 4 | CUNY Bernard M Baruch College New York, NY | 93 | $3,033 | $75,971 |
| 5 | University of California-Los Angeles Los Angeles, CA | 93 | $12,548 | $82,511 |
| 6 | University of California-San Diego La Jolla, CA | 93 | $12,470 | $84,943 |
Once you've sized up Sales Manager, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.
See if the degree that leads to Sales Manager pays off. Weighs each college's cost against the earnings graduates see.
Enter a budget and see the colleges whose net price fits, with the out-of-pocket cost and likely loan load for each.
Put any 2–4 colleges side-by-side. Admissions, cost, outcomes, and earnings, all on one screen, no tab-hopping.
Answer six quick questions and see your best-fit colleges ranked by budget, field of study, and what matters most to you.
The data on Sales Manager shows 4 measurable strengths and 1 real trade-offs. All points are drawn from BLS wage data, employment projections, and IPEDS program completions.
In some careers the bottom quarter and top quarter of earners are separated by more than $100,000. Same job title, very different pay. Here is the ranking.
Air traffic controllers earn more than the typical bachelor's-degree career, with an associate degree. The occupations that pay six figures without four years of college.
Group every career by the degree it requires and master's-level jobs pay a median of about $91,000, statistically tied with bachelor's-level work. The premium hides in a few fields.
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