Apparel & Textiles

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Research and study the structures and chemical properties of various natural and synthetic or composite materials, including metals, alloys, rubber, ceramics, semiconductors, polymers, and glass. Determine ways to strengthen or combine materials or develop new materials with new or specific properties for use in a variety of products and applications. Includes glass scientists, ceramic scientists, metallurgical scientists, and polymer scientists.

• Conduct research on the structures and properties of materials, such as metals, alloys, polymers, and ceramics, to obtain information that could be used to develop new products or enhance existing ones.
• Test metals to determine conformance to specifications of mechanical strength, strength-weight ratio, ductility, magnetic and electrical properties, and resistance to abrasion, corrosion, heat, and cold.
• Test material samples for tolerance under tension, compression, and shear to determine the cause of metal failures.

Design clothing and accessories. Create original designs or adapt fashion trends.

• Sketch rough and detailed drawings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements.
• Examine sample garments on and off models, modifying designs to achieve desired effects.
• Confer with sales and management executives or with clients to discuss design ideas.

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Plan, design, and furnish the internal space of rooms or buildings. Design interior environments or create physical layouts that are practical, aesthetic, and conducive to the intended purposes. May specialize in a particular field, style, or phase of interior design.

• Design plans to be safe and to be compliant with the American Disabilities Act (ADA).
• Use computer-aided drafting (CAD) and related software to produce construction documents.
• Research health and safety code requirements to inform design.

Instruct and advise individuals and families engaged in agriculture, agricultural-related processes, or home management activities. Demonstrate procedures and apply research findings to advance agricultural and home management activities. May develop educational outreach programs. May instruct on either agricultural issues such as agricultural processes and techniques, pest management, and food safety, or on home management issues such as budgeting, nutrition, and child development.

• Advise farmers and demonstrate techniques in areas such as feeding and health maintenance of livestock, growing and harvesting practices, and financial planning.
• Conduct classes or deliver lectures on subjects such as nutrition, home management, and farming techniques.
• Collaborate with producers to diagnose and prevent management and production problems.