Market Research Analyst earn $78,760 nationally at the median. The middle 50% of workers fall between $58,350 and $108,310. Where you land depends on specialization, employer, and experience.
This page sets out what the federal data says about working as a market research analyst: what the job pays, how fast it is growing, and what it takes to get in. Most people arrive through a degree in Marketing and what it leads to, though it is not the only route.
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Also known as:
Most market research analysts take home around $78,760 a year, above what most college graduates make. Half earn somewhere between $58,350 and $108,310, so where you land depends a lot on employer, specialty and city. A solid living in most parts of the country. Source: BLS.
A wage on its own says nothing about whether the degree behind it pays for itself, which is a question of lifetime earnings set against the total cost of getting there.
Above the national median for college graduates.
25th to 75th percentile. Most workers earn within this band.
The mean wage for this occupation is $89,490, above the median. A concentration of very high earners pulls the average up. The median is the better gauge of typical pay.
This is what the job actually looks like on a Tuesday: 5 core activities and 5 skills the work depends on. Read it before the salary, because pay matters less than whether you would want to spend your days doing this. Source: O*NET.
Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.
Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.
Success depends on precision and structured processes, where detail-oriented people who work consistently within established systems perform best.
What the physical and mental conditions of this job actually look like day to day, based on O*NET Work Context data collected from people working in this occupation.
Split between indoor and outdoor or field settings.
Mix of sitting and movement throughout the day.
Moderate pressure. Regular deadlines exist but are generally manageable with experience.
Through 2035 the BLS expects this field to change by +7.0%, meaning it is growing at about the same pace as everything else, so expect steady demand. Around 82,000 roles open up each year, which is the number that matters most if you are starting out. Source: BLS.
Growth rates are only meaningful next to other occupations, and the full list of careers with their projected growth puts this one in context.
About as fast as average.
New positions plus replacements for retirees and career-changers.
Total US employment as of BLS May 2025.
Source: BLS Employment Projections 2025–2035 and Occupational Employment and Wage Statistics May 2025.
The five states below employ the most Market Research Analyst professionals nationwide. State-level wages can differ significantly from the $78,760 national median. Research your specific market before committing to a program.
| # | State | Jobs | Median Wage | vs. National |
|---|---|---|---|---|
| 1 | California | 119,070 | $94,700 | +20.2% |
| 2 | New York | 80,500 | $98,580 | +25.2% |
| 3 | Texas | 63,350 | $72,520 | -7.9% |
| 4 | Florida | 60,770 | $75,450 | -4.2% |
| 5 | Illinois | 40,560 | $79,120 | +0.5% |
Source: BLS Occupational Employment and Wage Statistics, May 2025. Employment figures rounded. Read our methodology →
To get hired here you will usually need a bachelor's degree. The 6 programs below are the most common routes in, ordered by how many people actually graduate from each one.
The next most common path is an Economics program and the colleges offering it, which suits a different kind of applicant.
These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.
| # | Program | Graduates/yr | 4yr Median | Colleges |
|---|---|---|---|---|
| 1 | Marketing | 52,820 | $69,303 | 1,164 |
| 2 | Economics | 46,225 | $82,686 | 928 |
| 3 | Data Analytics | 7,294 | — | 292 |
| 4 | Specialized Sales | 4,322 | $59,631 | 190 |
| 5 | Apparel & Textiles | 2,961 | $57,640 | 135 |
| 6 | Family and Consumer Sciences/Human Sciences Business | 560 | $64,926 | 26 |
Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.
| # | College | UCD Score | Net Price | Salary 10yr |
|---|---|---|---|---|
| 1 | United States Naval Academy Annapolis, MD | 97 | — | — |
| 2 | United States Air Force Academy USAF Academy, CO | 96 | — | — |
| 3 | United States Military Academy West Point, NY | 96 | — | — |
| 4 | Princeton University Princeton, NJ | 94 | $6,128 | $110,066 |
| 5 | CUNY Bernard M Baruch College New York, NY | 93 | $3,033 | $75,971 |
| 6 | University of California-Los Angeles Los Angeles, CA | 93 | $12,548 | $82,511 |
Once you've sized up Market Research Analyst, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.
See if the degree that leads to Market Research Analyst pays off. Weighs each college's cost against the earnings graduates see.
Enter a budget and see the colleges whose net price fits, with the out-of-pocket cost and likely loan load for each.
Put any 2–4 colleges side-by-side. Admissions, cost, outcomes, and earnings, all on one screen, no tab-hopping.
Answer six quick questions and see your best-fit colleges ranked by budget, field of study, and what matters most to you.
Strong earnings and growing demand make Market Research Analyst a compelling path. The 4 strengths and 2 trade-offs below are drawn from BLS wage data and employment projections.
Air traffic controllers earn more than the typical bachelor's-degree career, with an associate degree. The occupations that pay six figures without four years of college.
Group every career by the degree it requires and master's-level jobs pay a median of about $91,000, statistically tied with bachelor's-level work. The premium hides in a few fields.
Only 106 of 393 federal careers both pay a median above $80,000 and grow faster than the typical job. Here is the rare set that clears both bars.
Browse our full directory: every college, major, program, and career we track, all built from verified government data.
Scout uses AI and can make mistakes. Verify important numbers on the page.
