BUSINESS Zone 4: Considerable Preparation

Advertising Sales Agents

Advertising Sales Agents earn $64,820 nationally at the median. The middle 50% of workers fall between $47,020 and $99,990. Where you land depends on specialization, employer, and experience.

About Advertising Sales Agents

This page sets out what the federal data says about working as a advertising sales agents: what the job pays, how fast it is growing, and what it takes to get in. Most people arrive through a degree in General Sales & Distribution and what it leads to, though it is not the only route.

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


Median Wage
$64,820
Employed Nationally
92K
Openings / Year
7,800
Entry Education
High school diploma or equivalent
Job Zone
Zone 4: Considerable Preparation

Also known as:

Account Planner Account Specialist Advertising Account Representative Advertising Agent Advertising Assistant

How Much Do Advertising Sales Agents Make?

Most advertising sales agents take home around $64,820 a year, about what a typical college graduate makes. Half earn somewhere between $47,020 and $99,990, so where you land depends a lot on employer, specialty and city. A solid living in most parts of the country. Source: BLS.

A wage on its own says nothing about whether the degree behind it pays for itself, which is a question of lifetime earnings set against the total cost of getting there.

$64,820
National Median (Annual)

Near the national median for college graduates.

$47K–$100K
Middle 50% Range

25th to 75th percentile. Most workers earn within this band.


Earnings Range

The mean wage for this occupation is $80,670, above the median. A concentration of very high earners pulls the average up. The median is the better gauge of typical pay.

What Do Advertising Sales Agents Do?

This is what the job actually looks like on a Tuesday: 5 core activities and 5 skills the work depends on. Read it before the salary, because pay matters less than whether you would want to spend your days doing this. Source: O*NET.

What You'll Do

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Core Skills Employers Look For

Speaking Persuasion Social Perceptiveness Service Orientation Active Listening

Who Thrives Here

E
Enterprising

Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.

C
Conventional

Success depends on precision and structured processes, where detail-oriented people who work consistently within established systems perform best.

A
Artistic

Creative and original thinking matters in this field, where fresh approaches, design sensibility, or expressive work drives real outcomes.

Where Do Advertising Sales Agents Work?

What the physical and mental conditions of this job actually look like day to day, based on O*NET Work Context data collected from people working in this occupation.

Work Setting
Mixed

Split between indoor and outdoor or field settings.

Physical Demands
Light

Mix of sitting and movement throughout the day.

Stress Level
Moderate

Moderate pressure. Regular deadlines exist but are generally manageable with experience.

What Is the Job Outlook for Advertising Sales Agents?

Through 2035 the BLS expects this field to change by -7.2%, meaning it is shrinking, so expect more competition for fewer roles. Around 7,800 roles open up each year, which is the number that matters most if you are starting out. Source: BLS.

Growth rates are only meaningful next to other occupations, and the full list of careers with their projected growth puts this one in context.

↘ -7.2%
10-Year Growth (2025–2035)

Declining employment projected.

7,800
Annual Openings

New positions plus replacements for retirees and career-changers.

92K
Currently Employed

Total US employment as of BLS May 2025.

Source: BLS Employment Projections 2025–2035 and Occupational Employment and Wage Statistics May 2025.

Where the Jobs Are

The five states below employ the most Advertising Sales Agents professionals nationwide. State-level wages can differ significantly from the $64,820 national median. Research your specific market before committing to a program.

# State Jobs Median Wage vs. National
1 New York 13,570 $98,360 +51.7%
2 California 9,620 $80,360 +24.0%
3 Florida 6,420 $58,420 -9.9%
4 Texas 6,230 $60,280 -7.0%
5 Pennsylvania 4,260 $58,350 -10.0%

Source: BLS Occupational Employment and Wage Statistics, May 2025. Employment figures rounded. Read our methodology →

How to Get Here

To get hired here you will usually need a high school diploma or equivalent. The program below is the most common route in, ordered by how many people actually graduate from each one.

High school diploma or equivalent
Zone 4: Considerable Preparation

These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.


Degree Programs That Lead Here

# Program Graduates/yr 4yr Median Colleges
1 General Sales & Distribution 5,965 $75,399 342

Top Colleges for Aspiring Advertising Sales Agents

Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.

# College UCD Score Net Price Salary 10yr
1 CUNY Bernard M Baruch College New York, NY 93 $3,033 $75,971
2 Institute of Medical Careers Pittsburgh, PA 86 $21,392 —
3 Purdue University-Main Campus West Lafayette, IN 86 $14,600 $72,424
4 University of Wisconsin-Madison Madison, WI 86 $17,354 $73,792
5 De Anza College Cupertino, CA 85 $6,642 $56,596
6 University of Pennsylvania Philadelphia, PA 84 $28,699 $111,371

Plan Your Path

Once you've sized up Advertising Sales Agents, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.

Advertising Sales Agents Pros & Cons

Advertising Sales Agents has real financial strengths, but declining employment projections deserve careful consideration. The 2 upsides and 4 concerns below are all data-sourced.

PROS
  • Competitive salary $64,820 median wage puts this career near or above the national average for bachelor's degree holders.
  • Accessible entry path The typical entry requirement is a high school diploma or equivalent, lower than many comparable-paying careers. This creates a shorter path from training to first paycheck.
CONS
  • Declining employment The BLS projects -7.2% employment change through 2035. This field is expected to shrink. Automation, offshoring, or structural industry change are likely factors.
  • High earnings variance The gap between the 25th ($47,020) and 75th ($99,990) percentile is wide. Where you land depends heavily on employer, location, and specialization.
  • Multi-year ramp before career-level pay This is a Job Zone 4 occupation, these positions typically require a bachelor's degree and several years of related experience before advancing into senior roles. Most workers in this field spend their first several years at entry-level pay well below the $64,820 median while building the experience employers require.
  • Entry-level pay well below the national median The 25th percentile wage of $47,020 is considerably below the $64,820 median. Early-career workers typically spend 5 or more years building toward typical pay. Factor this into any program ROI calculation.

Advertising Sales Agents Frequently Asked Questions

How much do Advertising Sales Agents professionals earn?
Around $64,820 a year for the typical worker, near the national median for full-time workers. The middle 50% of earners fall between $47,020 and $99,990. Treat the national figure as a starting point rather than a promise: employer size, industry and city all move it.
Is Advertising Sales Agents a good career?
With realistic expectations. The BLS projects -7.2% employment change through 2035. This field is shrinking, not expanding. The $64,820 median wage is competitive, but most openings come from retirements and exits rather than new positions. If you're drawn to this work, differentiate through a specialized niche or adjacent certification that keeps you relevant as the broader field contracts.
How long does it take to work as Advertising Sales Agents?
Expect 4 years of undergraduate education followed by 2 or more years of field experience before most employers consider you qualified for career-level positions. A high school diploma or equivalent is the typical minimum credential. Degree programs like General Sales & Distribution are typical entry paths. Early-career pay during this ramp-up period will be meaningfully below the $64,820 national median. Factor that gap into any program ROI calculation.
Why are Advertising Sales Agents jobs declining?
The BLS projects -7.2% employment change for Advertising Sales Agents through 2035. Declining occupations typically face some combination of automation, industry consolidation, offshoring, or reduced consumer demand, rarely a single cause. Despite the overall decline, about 7,800 openings per year are still projected, mostly replacements for workers who retire or leave, not new positions. 92K people currently work in this field, so while it's contracting, active hiring still occurs. Specialization in high-value segments of the role gives the strongest protection.
Why do Advertising Sales Agents salaries vary so widely?
The $52,970 gap between the 25th ($47,020) and 75th ($99,990) percentile reflects how much employer type, industry, specialization, and geography affect pay. Entry-level roles and lower-demand markets cluster near the bottom; senior, specialized, or high-cost-metro positions push the top. In fields with this much spread, where you work and what you specialize in often matters more than years of experience.
What skills do Advertising Sales Agents professionals need?
Mainly Speaking, Persuasion, Social Perceptiveness, Service Orientation, and Active Listening. Notice how many of those are habits rather than facts: they come from doing the work, not from a lecture. That is why programs with an internship or co-op requirement put you ahead of people who only studied the theory. Source: O*NET.

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