HUMANITIES Zone 4: Considerable Preparation

Public Relations Managers

With a national median of $146,910 and +5.7% projected job growth through 2035, Public Relations Managers offers both strong financial return and stable long-term demand.

About Public Relations Managers

This page sets out what the federal data says about working as a public relations managers: what the job pays, how fast it is growing, and what it takes to get in. Most people arrive through a degree in Communication & Media and what it leads to, though it is not the only route.

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.


Median Wage
$146,910
Employed Nationally
75K
Openings / Year
6,100
Entry Education
Bachelor's degree
Job Zone
Zone 4: Considerable Preparation

Also known as:

Business Development Director Campaign Manager Communications Director Communications Manager Community Director

How Much Do Public Relations Managers Make?

Most public relations managers take home around $146,910 a year, well above what most college graduates make. Half earn somewhere between $106,580 and $204,520, so where you land depends a lot on employer, specialty and city. Worth weighing against how long the training takes. Source: BLS.

A wage on its own says nothing about whether the degree behind it pays for itself, which is a question of lifetime earnings set against the total cost of getting there.

$146,910
National Median (Annual)

Well above average for college graduates.

$107K–$205K
Middle 50% Range

25th to 75th percentile. Most workers earn within this band.


Earnings Range

The mean wage for this occupation is $164,760, above the median. A concentration of very high earners pulls the average up. The median is the better gauge of typical pay.

What Is the Job Outlook for Public Relations Managers?

Through 2035 the BLS expects this field to change by +5.7%, meaning it is growing at about the same pace as everything else, so expect steady demand. Around 6,100 roles open up each year, which is the number that matters most if you are starting out. Source: BLS.

Growth rates are only meaningful next to other occupations, and the full list of careers with their projected growth puts this one in context.

↗ +5.7%
10-Year Growth (2025–2035)

About as fast as average.

6,100
Annual Openings

New positions plus replacements for retirees and career-changers.

75K
Currently Employed

Total US employment as of BLS May 2025.

Source: BLS Employment Projections 2025–2035 and Occupational Employment and Wage Statistics May 2025.

Where the Jobs Are

The five states below employ the most Public Relations Managers professionals nationwide. State-level wages can differ significantly from the $146,910 national median. Research your specific market before committing to a program.

# State Jobs Median Wage vs. National
1 California 9,400 $167,980 +14.3%
2 Texas 8,190 $126,670 -13.8%
3 New York 7,710 $180,880 +23.1%
4 District of Columbia 7,410 $197,600 +34.5%
5 Florida 2,990 $127,550 -13.2%

Source: BLS Occupational Employment and Wage Statistics, May 2025. Employment figures rounded. Read our methodology →

How to Get Here

To get hired here you will usually need a bachelor's degree. The 3 programs below are the most common routes in, ordered by how many people actually graduate from each one.

The next most common path is a Public Relations program and the colleges offering it, which suits a different kind of applicant.

Bachelor's degree
Zone 4: Considerable Preparation

These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.


Degree Programs That Lead Here

# Program Graduates/yr 4yr Median Colleges
1 Communication & Media 56,620 $56,359 1,406
2 Public Relations 20,666 $63,560 608
3 Business Operations Support 837 $65,784 80

Top Colleges for Aspiring Public Relations Managers

Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.

# College UCD Score Net Price Salary 10yr
1 CUNY Bernard M Baruch College New York, NY 93 $3,033 $75,971
2 University of California-Los Angeles Los Angeles, CA 93 $12,548 $82,511
3 University of California-San Diego La Jolla, CA 93 $12,470 $84,943
4 University of California-Berkeley Berkeley, CA 93 $13,481 $92,446
5 University of Florida Gainesville, FL 93 $6,541 $71,588
6 Stanford University Stanford, CA 92 $13,807 $124,080

Plan Your Path

Once you've sized up Public Relations Managers, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.

Public Relations Managers Pros & Cons

Strong earnings and growing demand make Public Relations Managers a compelling path. The 3 strengths and 1 trade-offs below are drawn from BLS wage data and employment projections.

PROS
  • Very high median salary The national median of $146,910 places this career well above average for college graduates, with significant upside at the 75th percentile.
  • Steady job outlook The BLS projects +5.7% growth through 2035, keeping pace with the national average. Demand is stable and annual openings remain consistent.
  • High earning ceiling Top earners (75th percentile) reach $204,520 annually. Strong performers, specialists, and those in high-cost markets have significant upside beyond the median.
CONS
  • Multi-year ramp before career-level pay This is a Job Zone 4 occupation, these positions typically require a bachelor's degree and several years of related experience before advancing into senior roles. Most workers in this field spend their first several years at entry-level pay well below the $146,910 median while building the experience employers require.

Public Relations Managers Frequently Asked Questions

How much do Public Relations Managers professionals earn?
Around $146,910 a year for the typical worker, well into the top quartile of US wages. The middle 50% of earners fall between $106,580 and $204,520. Treat the national figure as a starting point rather than a promise: employer size, industry and city all move it.
Is Public Relations Managers a good career?
Yes, the data is strong. Median pay of $146,910 with +5.7% projected growth through 2035 is a combination most fields cannot match. The real variable is early career: workers around the 25th percentile earn $106,580, so your first employer and location will shape your trajectory more than the national number suggests.
How long does it take to work as Public Relations Managers?
Expect 4 years of undergraduate education followed by 2 or more years of field experience before most employers consider you qualified for career-level positions. A bachelor's degree is the typical minimum credential. Degree programs like Communication & Media are typical entry paths. Early-career pay during this ramp-up period will be meaningfully below the $146,910 national median. Factor that gap into any program ROI calculation.
What is the job outlook for Public Relations Managers?
Employment is projected to change by +5.7% through 2035, about as fast as average compared with other occupations. Around 6,100 roles open each year once you count people retiring and moving on, which matters more to someone starting out than the growth rate does. 75K people do this job nationwide today, so it is an established field rather than a niche one. Source: BLS May 2025.
Why do Public Relations Managers salaries vary so widely?
The $97,940 gap between the 25th ($106,580) and 75th ($204,520) percentile reflects how much employer type, industry, specialization, and geography affect pay. Entry-level roles and lower-demand markets cluster near the bottom; senior, specialized, or high-cost-metro positions push the top. In fields with this much spread, where you work and what you specialize in often matters more than years of experience.

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