HUMANITIES Zone 4: Considerable Preparation

Public Relations Managers

With a national median of $146,910 and +5.0% projected job growth through 2034, Public Relations Managers offers both strong financial return and stable long-term demand.

About Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.


Median Wage
$146,910
Employed Nationally
75K
Openings / Year
6,600
Entry Education
Bachelor's degree
Job Zone
Zone 4: Considerable Preparation

Also known as:

Business Development Director Campaign Manager Communications Director Communications Manager Community Director

How Much Do Public Relations Managers Make?

Public Relations Managers earn $146,910 nationally, well above the national median for college graduates. The middle 50% of earners fall between $106,580 and $204,520. Actual pay varies by employer, specialization, and location.

$146,910
National Median (Annual)

Well above average for college graduates.

$107K–$205K
Middle 50% Range

25th to 75th percentile. Most workers earn within this band.


Earnings Range

The mean wage for this occupation is $164,760, above the median. A concentration of very high earners pulls the average up. The median is the better gauge of typical pay.

What Is the Job Outlook for Public Relations Managers?

The BLS projects +5.0% employment change for Public Relations Managers through 2034, roughly in line with the national average of +5%. About 6,600 openings per year keep the field accessible to new entrants.

↗ +5.0%
10-Year Growth (2024–2034)

About as fast as average.

6,600
Annual Openings

New positions plus replacements for retirees and career-changers.

75K
Currently Employed

Total US employment as of BLS May 2024.

Source: BLS Employment Projections 2024–2034 and Occupational Employment and Wage Statistics May 2024.

Where the Jobs Are

The five states below employ the most Public Relations Managers professionals nationwide. State-level wages can differ significantly from the $146,910 national median. Research your specific market before committing to a program.

# State Jobs Median Wage vs. National
1 California 9,140 $156,340 +6.4%
2 District of Columbia 8,640 $185,810 +26.5%
3 Texas 8,360 $120,210 -18.2%
4 New York 7,330 $173,780 +18.3%
5 Florida 3,120 $112,710 -23.3%

Source: BLS Occupational Employment and Wage Statistics, May 2024. Employment figures rounded. Read our methodology →

How to Get Here

Most Public Relations Managers positions require a bachelor's degree to qualify. The 3 programs below are the most common academic pathways into this field, ranked by how many graduates they produce each year.

Bachelor's degree
Zone 4: Considerable Preparation

These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.


Degree Programs That Lead Here

# Program Graduates/yr 4yr Median Colleges
1 Communication & Media 56,620 $56,359 1,406
2 Public Relations 20,666 $63,560 608
3 Business Operations Support 837 $65,784 80

Top Colleges for Aspiring Public Relations Managers

Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.

# College UCD Score Net Price Salary 10yr
1 CUNY Bernard M Baruch College New York, NY 93 $3,033 $75,971
2 University of California-Los Angeles Los Angeles, CA 93 $12,548 $82,511
3 University of California-San Diego La Jolla, CA 93 $12,470 $84,943
4 University of California-Berkeley Berkeley, CA 93 $13,481 $92,446
5 University of Florida Gainesville, FL 93 $6,541 $71,588
6 Stanford University Stanford, CA 92 $13,807 $124,080

Plan Your Path

Once you've sized up Public Relations Managers, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.

Public Relations Managers Pros & Cons

Strong earnings and growing demand make Public Relations Managers a compelling path. The 3 strengths and 1 trade-offs below are drawn from BLS wage data and employment projections.

PROS
  • Very high median salary The national median of $146,910 places this career well above average for college graduates, with significant upside at the 75th percentile.
  • Steady job outlook The BLS projects +5.0% growth through 2034, keeping pace with the national average. Demand is stable and annual openings remain consistent.
  • High earning ceiling Top earners (75th percentile) reach $204,520 annually. Strong performers, specialists, and those in high-cost markets have significant upside beyond the median.
CONS
  • Multi-year ramp before career-level pay This is a Job Zone 4 occupation, these positions typically require a bachelor's degree and several years of related experience before advancing into senior roles. Most workers in this field spend their first several years at entry-level pay well below the $146,910 median while building the experience employers require.

Public Relations Managers Frequently Asked Questions

How much do Public Relations Managers professionals earn?
The national median annual wage for Public Relations Managers is $146,910, well into the top quartile of US wages. The middle 50% of earners fall between $106,580 and $204,520. Pay varies by employer size, industry sector, specialization, and geography. National figures are a starting point, not a guarantee.
Is Public Relations Managers a good career?
Yes, the data is strong. A $146,910 median with +5.0% projected growth through 2034 is a combination most career fields can't match. The real variable is early career: workers around the 25th percentile earn $106,580, so your first employer and location will shape your trajectory more than the national number suggests.
How long does it take to become a Public Relations Managers?
Expect 4 years of undergraduate education followed by 2 or more years of field experience before most employers consider you qualified for career-level positions. A bachelor's degree is the typical minimum credential. Degree programs like Communication & Media are typical entry paths. Early-career pay during this ramp-up period will be meaningfully below the $146,910 national median. Factor that gap into any program ROI calculation.
What is the job outlook for Public Relations Managers?
The BLS projects +5.0% employment change for Public Relations Managers through 2034, about as fast as average compared to all occupations. About 6,600 job openings per year are projected, including new positions and replacements for workers who retire or change careers. 75K people currently work in this occupation nationwide (BLS May 2024).
Why do Public Relations Managers salaries vary so widely?
The $97,940 gap between the 25th ($106,580) and 75th ($204,520) percentile reflects how much employer type, industry, specialization, and geography affect pay. Entry-level roles and lower-demand markets cluster near the bottom; senior, specialized, or high-cost-metro positions push the top. In fields with this much spread, where you work and what you specialize in often matters more than years of experience.

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